From September 2026, any hotel marketing itself as "sustainable," "eco-friendly," or "carbon neutral" to EU consumers must be able to prove it — or face fines. We tell you exactly where you stand.
EU Directive 2024/825 (the Green Claims Directive) makes unverifiable sustainability claims illegal for any business selling to EU consumers from September 2026. Hotels in Norway, Finland, Sweden, and across the EU are directly in scope — regardless of size.
Most hotels across Scandinavia and the EU are marketing sustainability in good faith — but without the documentation the law now requires. Good intentions don't satisfy an audit.
Vague environmental commitment language with no verifiable basis is a textbook violation under the directive. This includes homepage copy, booking platform descriptions, and social media bios.
Carbon neutrality claims require third-party verified lifecycle assessments and a recognised offsetting standard. Self-calculated estimates and informal tree-planting schemes do not qualify.
Nordic Swan Ecolabel, EU Ecolabel, and Green Key all have specific display requirements. Displaying an expired certificate or misrepresenting its scope is a direct violation.
"Local" requires a defined distance parameter. "Organic" requires supplier certification evidence. Without a traceable paper trail, these common claims become legal liabilities.
A complete independent assessment of every sustainability claim in your hotel's public-facing materials — delivered as a plain-language PDF you can act on immediately.
We review every sustainability claim on your website, OTA listings, brochures and social profiles — and assess each one against EU Directive 2024/825 requirements.
A clear breakdown of which claims are evidenced, which are borderline, and which are currently unverifiable and legally exposed. No jargon — just a plain-language risk rating.
We verify whether your current certifications — Nordic Swan, EU Ecolabel, Green Key, ISO 14001 — are correctly displayed, currently valid, and cover the claims you are making.
For every high-risk claim, we provide a compliant rewrite — specific, honest language that satisfies the directive without undermining your commercial positioning.
A ranked list of fixes — quick wins you can implement immediately, and longer-term compliance steps to complete before September 2026 enforcement begins.
Ready-to-use documentation templates for the most common sustainability claims — so you can start building your evidence file immediately after receiving the report.
You market your property's sustainability and need to protect your bookings
You need a portfolio-level compliance position before enforcement begins
One-time reports. No retainer required. Delivered in 5–7 business days.
No site visits. No lengthy onboarding. Send us your property details and we handle the rest entirely remotely.
Email or WhatsApp us with your property name and website. No forms, no calls needed to get started.
We audit every sustainability claim across your public-facing materials against EU directive requirements.
You receive a clear PDF with your gap analysis, risk ratings and action plan within 5–7 days.
You know exactly what to fix, what to certify, and what documentation to build — before September 2026.
Don't wait until a regulator or booking platform asks for compliance documentation you don't have.
Or email us directly at hello@purplegiraffe.cc · WhatsApp +254 738 426 224